Guide to CircleBlack’s Integration Ecosystem

Nov 28, 2023 | Guides

CircleBlack, the all-in-one with choice wealth management platform, has a broad set of wealthtech in different categories that you can choose from. Below is a summary of the best-in-class tools you can integrate with CircleBlack for CRM, Financial Planning, Risk, and Compliance.

CRM

Redtail

Summary

Industry leader/standard for financial advisor CRM – Redtail is designed to help advisors and other financial planning professionals streamline all their operations, offering an array of features such as contact and activity tracking, portfolio tracking, document library, automated marketing campaigns, CRM analytics, and more.

Best suited for:

RIAs with tech-savvy staff looking for a one-stop-shop

Best known for:

    • Comprehensive set of features and capabilities
    • Detailed analytics
    • Great documentation
    • Quote and contract management

Wealthbox

Summary

Great value, with exceptional implementation and ongoing support – Wealthbox allows users to quickly get up to speed using all the features and tools they need. Its clean and intuitive web and mobile interfaces make it perfect for client meetings. It has many customizable options for fields and forms, which can be tailored to fit the needs of each firm, and automated reporting, contact tracking, and marketing campaigns. 

Best suited for:

Independent RIAs and small firms looking to get up and running quickly

Best Known for:

    • Ease of use, setup, and administration
    • Configuration and customization
    • Cloud and mobile features
    • Human support and access

Salesforce Financial Services Cloud

Summary

Unparalleled CRM expertise focused on business development – Salesforce Financial Services Cloud gives detailed insight into current and predicted customer behaviors and helps create personalized strategies for engaging with potential clients. Its integrated marketing automation options help build relationships with potential clients.

Best suited for:

Medium and large firms willing to pay a premium

Best known for:

    • Lead/prospect management
    • Tailored & personalized marketing campaigns
    • Dashboards and insights
    • Integrations and automation

Financial Planning

RightCapital

Summary

Newer technology focused on ease of use and client experiences – RightCapital is growing its market share through intuitive UIs and great value for its features and quickly modeling simple ‘what if’ scenarios. With RightCapital, advisors can easily create budgets, track progress, and make informed decisions with their clients.

Best suited for: 

New and small firms who want something to share with clients

Best known for:

    • Ease of use and client experience
    • Tax planning 
    • Automation
    • Visualizations and dashboards

eMoney

Summary

Broad and deep financial planning for modeling any scenario – eMoney Advisor is a sophisticated product focusing on comprehensive combined estate, retirement, and education models. They also promote their best-of-breed security features and active penetration testing. 

Best suited for: 

Larger firms with sophisticated modeling and integration needs.

Best known for:

    • Security
    • Detailed planning
    • Modeling complexity
    • Breadth of Integrations

MoneyGuide

Summary

Balanced platform combining ease of use with various modeling scenarios – Advisors with clients in the mid- to low-wealth brackets will find MoneyGuidePro the right combination of flexibility and simplicity. The platform is designed with clients’ needs in mind and the largest set of integrations on the market.

Best suited for: 

Growing and medium-sized firms who want something simple but powerful

Best known for:

    • User-friendly financial planning 
    • Real-time insights
    • Client-shareable dashboards
    • Gentle learning curve

Risk

Nitrogen

Summary

Market leader and innovator in the risk profile – Nitrogen, formerly Riskalyze, is a full-featured platform that helped shape the market for 3rd-part risk assessment. With a broad set of integrations and tried and tested algorithms, Nitrogen will likely remain the category leader for some time.

Best suited for: 

Medium to large firms or those looking to use Risk profiling for business development.

Best known for:

    • Leadership in Risk Assessment tech
    • Risk Assessment for Prospecting
    • Scenario comparisons

StratiFi

Summary

Customization-focused risk profiling with excellent customer service – StratiFi has a strong reputation for customer service, making it easy to stand up and use. StratiFi offers RIAs and wealth management professionals a way to assess investment portfolio risk similar to how wirehouse risk managers approach the problem, focusing on using real-time data and expanding the understanding of risk beyond simply ‘volatility.’ 

Best suited for: 

Firms looking to punch above their weight when discussing risk.

Best known for:

    • Exceptional customer service
    • Great value for the cost
    • Real-time asset correlations and valuations
    • Interactive reports and client-shareable content

Tifin Risk

Summary

Personalized risk assessment using broad data sets – Tifin Risk (formerly Totum Risk) is part of the Tifin Grow platform and is built to assess individual risk tolerances based on a broad set of factors, including behavioral data. This enables advisors to construct models that are both accurate and tailored to specific client’s needs.

Best suited for: 

Firms interested in investing in highly personalized risk profiles

Best known for:

    • Behavior-driven risk profiles
    • Personalized risk profiling
    • Modular risk profiles

Compliance

RIA in a box

Summary

Streamlined compliance process and form automation – RIA in a Box takes the work of a Chief Compliance Officer and makes it simple and, where possible, automated. Advisors can maintain the required documentation and activity tracking directly in the platform, which the system can then use to create and file components of ADV and CRS forms. 

Best suited for: 

Firms concerned with compliance but without extensive and/or dedicated resources.

Best known for:

    • Tracking of securities holdings and transactions 
    • Automated form creation and submission
    • Individually-tailored compliance services

Disclosures
This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal, or tax advice.

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