Client Relationship Management (CRM)

CircleBlack CRM is a custom-configured implementation of Salesforce, purpose-built around advisor workflows and embedded within the advisor’s portfolio management environment. The result is a complete 360° client view that unifies account details, calendar, meetings, emails, portfolio performance, planning milestones, documents, and communication history within a single interface.
CRM Workflows Infographic
Circleblack Wins

Why CircleBlack CRM Wins

1. Complete Client Context (vs. third-party advisor CRMs)

CircleBlack CRM lives within the advisor’s portfolio management environment and alongside their financial planning data. The outcome: market intelligence, portfolio insight, and relationship context understood as one.

2. Advisor-Built Workflows (vs. general-purpose CRMs)

Designed around how advisors actually work, CircleBlack CRM delivers all the customization and workflow power of a bespoke wealth management Salesforce implementation without the cost or complexity of building it yourself.

3. Enterprise-Grade Power (vs. native WealthTech CRMs)

Built on the scalability and continuous innovation of Salesforce’s enterprise-grade infrastructure, CircleBlack CRM delivers new capabilities to advisors faster than native CRM competitors that must build from scratch and release on slower cycles.
CLIENT MANAGEMENT

Master Your Client Interactions

CircleBlack CRM enables advisors to be more informed on client portfolio performance, more attuned to the nuances of each relationship, and fully prepared for every meeting, all while spending only a fraction of the time that preparation would normally require.

Client Profiles

See a client’s portfolio performance, holdings, account information, notes, and tasks, all in one place.

Calendar

Automatically keep all your upcoming meetings aligned between CircleBlack and the workspace of your choice — Google Workspace or Microsoft 365.

Meeting Management

Schedule, host, and track meetings directly within CircleBlack, while connecting with clients seamlessly through Google Meet, Microsoft Teams, or Zoom.
LEAD MANAGEMENT

Prioritize and convert leads faster

The Lead Management Dashboard centralizes all active leads, giving advisors a clear view of their pipeline. Advisors can filter and search by name, source, or any other field to find the right prospects. Each lead has its own dedicated page to track progress, add notes and tasks, and manage all lead information in one place.
ONBOARDING

Onboard new clients faster

When a new client is won, the automated Onboarding Workflow prompts the steps for the advisor to take in and out of the platform to easily convert leads into active clients.
CLIENT DASHBOARD

Find any client quickly with the client dashboard

The Client Dashboard provides a summary of all active clients, including those added through data feeds or converted from leads. Advisors can sort by any field to quickly find information, prioritize tasks, and take action.
COMPLIANCE WORKFLOWS

Automate portfolio review workflows

After onboarding, the Portfolio Review Workflow automatically creates tasks for annual reviews and SEC compliance. It reminds advisors to update client information and schedules future meetings to ensure ongoing client engagement and regulatory alignment.
NOTES & TASKS

Centralize client context

Notes and tasks can be added to each client record to capture interactions, schedule follow-ups, and keep client activity organized in one place. Advisors can also view all their notes and tasks directly from their primary dashboard, providing a complete picture of ongoing activity and next steps.
CircleBlack adapts to our workflows with our clients instead of the other way around. As our business grows, it’s critical that we continue to give our customers the full attention they need and deserve. CircleBlack gives us the confidence to take ambitious steps forward without sacrificing our human values as we strive to be role models for our industry.
Susan Michel
Founder and CEO
Glen Eagle Advisors, LLC

Frequently asked questions

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Can I keep my current clients and prospective clients separate in the system?

Yes. Just like with the client acquisition efforts in your business, your prospects are separated from your existing clients, yet they can progress through the system pipeline until they graduate into your main client catalog.

Can I use CircleBlack capabilities to manage daily tasks for myself and my firm?

Yes. Using the Tasks Widget, you can access the consolidated list of tasks on each client, so that you never miss an important update or action for these clients again.

How complex is CircleBlack to use?

CircleBlack is intuitive to navigate and easy to use. If you do need support or guidance, you can contact your dedicated Customer Success rep.

How long will it take my clients to learn and use CircleBlack?

Your clients can learn how to use the platform in as little as 30 minutes.

How quickly can I get started with CircleBlack?

We’ll schedule your first onboarding call a few days after you sign the agreement. After, system access varies by custodian but typically takes a few weeks. However, we can add ‘dummy data’ into the platform to get you started faster.

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