CircleBlack vs Orion

Why Advisors Choose CircleBlack over Orion

Compare CircleBlack's open, interoperable platform to Orion's fully bundled native suite.
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CircleBlack
Build the WealthTech stack you want and keep the tools you already use.
Orion
A fully bundled, higher-cost, native-first platform with broad but uneven integration depth.
Architecture
Industry-Leading Open and interoperable
Below Benchmark Fully bundled native suite
CRM
Industry-Leading Salesforce-powered, your CRM choice
Above Benchmark Redtail CRM, native to Orion
Custodians
Industry-Leading Multi-custodian, broad and deep data coverage
Market Benchmark Platform-centric data model
Integration ecosystem
Industry-Leading 25+ open, WTIS* 8.09
Above Benchmark Broad but uneven integration depth, limited two-way sync
Flexibility to evolve
Industry-Leading Add the tools you choose any time
Below Benchmark Replace your tools with Orion's native modules
Pricing
Industry-Leading Predictable, modular, only the essentials pre-bundled
Below Benchmark Higher cost, fully bundled
THE DIFFERENCE

What sets CircleBlack apart

Mastery of the essentials

Industry-leading CRM and portfolio management, the two systems advisors rely on every day. The CRM is Salesforce-powered and embedded directly in the portfolio environment, so client and portfolio data live on one screen, without the cost or complexity of building it yourself.

Open ecosystem advantage

Start with the essentials, then build your best-in-class stack around them. Integrate the third-party tools you choose through deep, two-way connections rather than running everything through one vendor’s native modules.

Multi-custodian data

Aggregate and reconcile data across multiple custodians. Ready for business by 8:30 AM ET.

CircleBlack currently supports:

300+

Firms

2K

Advisors

400K

Clients

800K

Accounts

$70B+

AUM

Connect the tools you already use, not one bundled platform.

CircleBlack integrates with 25+ industry-leading WealthTech, AdvisorTech, and FinTech tools across CRM, planning, trading, billing, and compliance, plus connects to over 17,000 financial institutions, all in a single platform.
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Built for advisors at all stages of growth

Whether Breakaway, Established, or Enterprise, every advisor on CircleBlack is empowered to master their client relationships and portfolio management.
"As a startup, we wanted a platform that fit our firm from a value and values standpoint. It’s not just about being a scrappy start-up. It’s about disrupting the market and finding a partner that wants to help you be disruptive."
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"Our goal was to offer our clients a simple and seamless client portal. CircleBlack also has great reporting technology, which helps illustrate asset allocation, performance, sector breakdowns, risk analysis, etc. with our clients."
Investment Advisor & Principal
“CircleBlack powers the award winning RBC BLACK technology platform which has enabled RBC to differentiate its clearing and custody technology offering. Our rapid growth has been fueled by offering broker-dealers and RIAs with advanced technology. We lead and win new business with technology.”
RBC Clearing & Custody
Chief Technology Officer

Frequently asked questions

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How is CircleBlack different from Orion?

CircleBlack delivers a tightly integrated, Salesforce-powered CRM and portfolio management at its core, with an open architecture that lets advisors choose the tools they build around it. Orion takes a fully bundled, higher-cost, native-first approach with broad but uneven integration depth, where most workflows run through Orion’s own tools. With CircleBlack, you keep the tools your firm already trusts.

Can I keep the tools I already use?

Yes. CircleBlack connects with 25+ industry-leading WealthTech tools and over 17,000 financial institutions, so you build the stack you want rather than adopting one fixed bundle. You can find our Integration Partners here.

Which custodians does CircleBlack support?

CircleBlack integrates directly with leading custodians including Fidelity, Schwab, RBC, DST, CNB, GSAS, Pershing, Interactive Brokers, SEI, and DAZL. For nearly every other custodian, we connect through our aggregation partner ByAllAccounts, so you get multi-custodian data coverage across virtually any custodian you use.

Is the CircleBlack CRM really built on Salesforce?

Yes. The CRM is purpose built on Salesforce and embedded inside the portfolio environment, so client notes, tasks, and portfolio data live on one screen. Orion uses its own Redtail CRM as its native system of record.

How does CircleBlack rank on integrations?

CircleBlack offers deep, predominantly two-way integrations across 25+ tools and tops the Ezra Group WealthTech Integration Score. Orion offers broad integration breadth, but true two-way sync is limited and most connections are SSO or read-only data access.

Can CircleBlack help migrate my data from Orion or another platform?

Yes. Our migration team handles data extraction, account mapping, and performance history continuity.

How current and reliable is my data?

Your data is reconciled overnight and validated, ready for business by 8:30 AM ET.

Who is CircleBlack built for?

Breakaway, Established, and Enterprise advisors. Every advisor on CircleBlack is empowered to master their client relationships and portfolio management.

Ready to try CircleBlack?

See how we can help you simplify your daily tasks, delight your customers, and grow your practice.
Starting at
$600
per month

Portfolio Management & CRM

Only the critical tools you need and nothing more; no overpaying for features you do not use

What’s included

X Circle

Custodian & Heldaway Data Aggregation

X Circle
Customer Relationship Management
X Circle

Portfolio Reporting

X Circle

Document Management

X Circle

Practice Management

X Circle

Investor Experience (Desktop & Mobile)

X Circle
Client Billing

Pricing breakdown

 

Annual Monthly
Base platform (includes up to 100 accounts and 1 CRM user) $6,600 $550
101-200 total accounts $36.00 $3.00
201-300 total accounts $33.00 $2.75
301-400 total accounts $30.00 $2.50
401-500 total accounts $27.00 $2.25
Per CRM user over 1 $360 $30
If you need more than 500 accounts, please contact sales@circleblack.com for custom pricing.

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